case study
Helping Rod Stryker build a Sanctuary for his followers
SECTOR
SECTOR
Key Market
Rod Stryker is a world renowned yoga teacher. In addition to founding ParaYoga – one of the biggest online yoga communities in the world – he’s published a number of Yoga books and amassed an online yoga video collection of over 130 hours.
Rod Stryker is a world renowned yoga teacher. In addition to founding ParaYoga – one of the biggest online yoga communities in the world – he’s published a number of Yoga books and amassed an online yoga video collection of over 130 hours.
THE CHALLENGE
Rod Stryker has built a thriving community around the teachings and lifestyle of Yoga Nidra. He’s also built a huge collection of online video classes and lessons to teach people the ways of Yoga Nidra. What he didn’t have was a dedicated space for all of his community members to gather, connect and interact with his lessons. So that’s what he’s built with Disciple – a dedicated space for his dedicated and expanding community.
THE SOLUTION
Rod Stryker wanted to make his teachings more accessible to his community and broaden the reach of the teachings. He was looking for a platform where he could gather his community and all of his video lessons together. A digital space that would create the same one-to-one experience and connection as his trainings and retreats.
And this is exactly what we at Disciple are helping him do. In our platform, Rod found the perfect sanctuary for his community – a space that lets his community thrive around his teachings but also lets Rod monetise his valuable content.
IMPACT
I have over 3,000 paying members on my Disciple app called Sanctuary.
Rod launched the app in October 2018 and within a few months there were thousands of active members taking part in his online lessons. Using our platform’s livestreaming feature, Rod is able to broadcast live Yoga lessons to all of his community.
Rod’s app – Sanctuary with Rod Stryker – also makes all of his audio guides available and accessible whenever, wherever. With the app, Rod’s community members literally have his audio courses, meditations and Yoga Nidra practices in their pocket and can interact with the community and the content whenever they like.
The app is free to download and use. But, to access the areas of the app that hold all of Rod’s audio courses, members pay a monthly or annual subscription. That means that Rod and his team have a flexible platform that lets them choose how they want to structure the app’s access and subscriptions model to best monetise the content and drive monthly recurring revenue.
This is just one of the things that makes a Disciple app so different from social media. Disciple gives you the freedom and flexibility to monetise content in the way that works for you and your community. Your app, your rules.
In Disciple, Rod’s community have found a sanctuary that they can flourish in.
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