Customer Story
La Reserva de Sotogrande
of La Reserva's social following have joined their app.
residents of La Reserva have joined the app community.
La Reserva's in-app posts see 4x more engagement per user than their socials.
“This is a great way to engage with your customers directly as opposed to traditional media such as emails, website or social media.”
Community Quotes
What a fantastic place. Paradise on earth. And its own app to boot! What a great idea.
Fantastic app. An excellent way to explore and get to know La Reserva de Sotogrande.
One month to go... Can't wait! I'm scrolling through the photos on the app every day.
OBJECTIVE
La Reserva de Sotogrande is a private, members-only residential community. They wanted their own private, dedicated space for their community members to gather, interact and connect with each other online without all the noise of big social media. They also wanted the freedom to customise their community space and tailor the features to suit their needs – something that big social media sites couldn’t do. In Disciple, they found exactly what they were looking for.
STORY
We at Disciple were delighted when La Reserva decided to launch their own community app with us. They needed their own private, online meeting place to send news and updates to their members whilst gathering useful insights and information about how their community interacts. Together, that’s exactly what we built.
Social networks like Facebook give you the option to create private groups. But, in the context of a vast, public social network, they don’t feel private or secure. They also can’t be customised with logos, brand designs and custom colours, which stops it from feeling like your own space.
With Disciple, La Reserva created an interactive online meeting space that’s entirely their own. Complete with their own branding and colour palette, but also tailored with a carefully selected range of features, privacy settings and registration options. The result is a thriving community of engaged members who have their own safe space to gather, interact and connect with each other in a mobile meeting place that represents their community.
Here’s what La Reserva had to say about their app a month after going live:
“The La Reserva app is where our community members and visitors can find all the information about our real estate offering, services and events, and also connect with each other.
Our main goal for the app is for our club members to be able to find information quickly from their mobile. It also gives them a space where they can read about our activities and events, plus they have an easy way to contact us and book our services. Whether it’s food & drink, sport activities and so on.
This is a great way to engage with your customers directly as opposed to traditional media such as emails, website or social media.”