Customer Story
Hari Ghotra
more comments per post than on Hari's Facebook
overall rating of Hari's app on the App Store
delicious Indian dishes cooked (and eaten)
OBJECTIVE
To create a platform that connects Hari more directly to her growing community of fans and followers, whilst helping her fans to connect more closely with each other. Hari wanted a space to gather and engage her community around her extensive range of digital content, such as recipes and cookery class videos. In Disciple, Hari found the perfect place to bring people together, inspire them to cook together and share in their passion for Indian cuisine and culture.
STORY
Hari Ghotra wanted to develop her digital presence and create her own space for more personal interaction with her growing community of foodie fans with a taste for Indian cooking. So, she turned to Disciple to create the perfect platform to build her community of fans, followers and foodies.
The Hari Ghotra app is free to download and brings Hari’s recipes, instructional cooking videos and kitchen hacks into the hands of foodies everywhere. The app gives Hari a space to start conversations, answer questions and talk directly with her community.
Hari’s app is a great example of in-app monetisation. The app is free to download and free to use. But, Hari and her team have made excellent use of our monetisation features to drive revenues and establish a strong return on their initial investment. Hari has a range of exclusive cookbooks, recipes and instructional videos that she uses to drive in-app purchase campaigns.
Her recent campaign surrounding the launch of her latest cookbooks Hari’s Guide to Zero Waste and Hari’s Guide to Indian Herbs, Spices & Oils performed extremely well in the app, proving that members in a dedicated app community are much more likely to purchase content than a social following.
On launching her app Hari says; “After many years of teaching Indian cookery classes I have been working hard across the digital space to make authentic Indian food and cooking become more accessible. I want to show people how fantastic, healthy and delicious Indian food can be. I want to bring great Indian food to life for all the curry lovers out there. The very exciting next step for me has come in the form of the Hari Ghotra app.”
Community Quotes
This app is awesome! Great for inspiration and it doesn't matter if you have never cooked Indian food before, the recipes are easy to follow and everyone in the community are just super helpful. - @HeleneKlaustrup
What's great is that the app allows you to post about your own cooking, and see what other people and Hari are eating. I really enjoy seeing what people are cooking, and Hari is often on hand to help answer questions too! - @ITookAction
Hari’s app really changed my approach to Indian cooking. The video recipes make the whole process a breeze and mean that they’re memorable too. There’s plenty of variety of courses and ingredients. - @ Tommo_W
Press Quotes
For lovers of Indian food and cooking, Hari "Ghotra has launched a new community app loaded with hundreds of delicious recipes, exclusive new dishes and easy to follow video tutorials." - Quality Food Awards
"Hari Ghotra now runs the biggest digital Indian food platform in the UK. She now has her own app, where Hari delivers live cook-alongs weekly, you can create, share and enjoy fabulous Indian food in your home." - Great British Chefs
"Hari Ghotra is an online portal for authentic Indian food. It is a way of bridging the gap for people to cook traditional Indian food, giving them the ability to do it through various digital platforms." - The Guardian