case study

Helping Jasmine Mays Fitness
build a training space that goes the distance

SECTOR

Key Market

SECTOR

Key Market

Jasmine Mays runs a boutique fitness company in Las Vegas. Now with her own app that combines classes, challenges and community support, she helps even more people become the best version of themselves.

Jasmine Mays runs a boutique fitness company in Las Vegas. Now with her own app that combines classes, challenges and community support, she helps even more people become the best version of themselves.

THE CHALLENGE

Jasmine was losing clients and revenue by hosting her fitness program on Facebook, where a lack of flexibility, organisation and security was putting people off.

THE SOLUTION

Move the business and community to an independent platform that gives Jasmine total control with none of the limitations. Introduce HD livestreams and videos to make personal training more personal. Build in a content library with a suite of folders and groups to make navigation a breeze. And give people the confidence to return by including a recognisable brand identity and simple in-app payments.

GROWTH

100%

increase in monthly sessions

IMPACT

Increased retention of members,
secure revenue stream operating 24/7,
focused business distinct from personal life

“Disciple gives you back control of your business, your content and your client experience. It’s a Game Changer.”

Jasmine Mays

From low self-esteem to high achiever, Jasmine Mays is a living, breathing story of success. She launched her own Las Vegas-based fitness program to become the best version of herself and now, through her accompanying app, she’s helping her community share the success.

Originally, Jasmine used Facebook to manage her business and community, adding all her clients as friends, but the overlap of personal and professional life was getting intrusive. At the same time, structured fitness programs are very hard to manage on a platform without a dedicated space to store and organise course materials, so members were getting frustrated too. Some dropped out halfway through her programs. Others refused to join altogether.

Working with Disciple
Although a suitable fitness mantra might be ‘no pain, no gain’, that doesn’t have to be the case when creating an online community. By choosing to work with Disciple, Jasmine simplified the operation of her business while creating a more meaningful experience for clients.

Content has always been central to Jasmine Mays Fitness, so we began by creating an intuitive content library organised by folders. Sounds simple, but Jasmine swears by the peace of mind she has from knowing her work is safe, easy to find and available 24/7. She’s added livestreaming and HD videos to the mix too, all seamlessly integrated into the app and greater quality than on Zoom and Facebook.

Personal and professional
With Facebook out of the way, Jasmine is boss again. She’s running her business her way, free from the limitations of algorithms and ads. The app, Jasmine Mays Fitness, is fully branded and independent, which makes the service look and feel as professional as it is. And as for Facebook, Jasmine’s been able to reclaim her friend list for personal use.

No longer shedding money, time and members, Jasmine was able to refocus on what’s important: shedding blood, sweat and tears! As a result, engagement has improved, the client base has broadened, and many more people have found health and happiness.