First Light Steak Club
“First Light wanted to engage and delight their members by providing an interactive platform where their members could have real conversations with other members as well as with the owner, farmers and team members at First Light. Disciple’s platform ticked all the boxes!”
First Light wanted to create a special customer experience for their members by developing a new subscription-based Steak Club in the US. They wanted an interactive and engaging platform – one that would create a sense of community, not just locally but around the world, too. By launching their app with Disciple, they now have a space where their members can connect with each other and with them as the community’s hosts. It’s their own, dedicated space for them and their community.
First Light came to Disciple when they were setting up their new Steak Club in the US. They wanted a more collaborative and engaging way to connect with members than traditional emails and newsletters. They knew that their members were busy and always on-the-go, so they wanted something simple and accessible –something that would resonate with them. They needed a more conversational way to engage.
Launching their own community app with Disciple has helped them do exactly that. They now have their own dedicated space for their steak community to thrive. First Light Steak Club now provide an excellent customer experience that goes far beyond that of other membership subscriptions.
Members can now access exclusive recipes, videos and exclusive recipes, videos and techniques, all in one central space. It has allowed them to go one step beyond simply emailing their members. By putting their specialist content behind a paywall, their most dedicated members will pay to digest it. That’s just one of the ways that Disciple’s platform can help you monetise your unique content. First Light Steak Club are a great example of how to successfully build, grow and monetise a brand community.
As well as being able to access exclusive content, the app is a space where members can connect and communicate with fellow steak lovers. By giving them their own dedicated space for like minded people, their community has flourished.
Disciple’s platform is flexible to every community’s unique needs. You provide the community, we provide the space. You are completely in control, we simply build it for you. With Disciple, First Light Steak Club now have something they can sink their teeth into.