case study

Helping Bodily build a healthy community

SECTOR

Key Market

SECTOR

Key Market

Bodily is an app that helps people develop healthy habits and become their strongest selves. Founded in fall 2020, Bodily offers 10-week programs that help participants to feel better, eat healthier and have more energy. Bodily needed an independent digital platform that could support their programs and where members can support one another on their journey.

THE CHALLENGE

During the pandemic, coach and nutritionist Karin Franzén Bohman could see the health of her friends and family decline as they picked up unhealthy habits. She had the idea of creating an app to host 10-week programs taking a fun and holistic approach to transforming wellbeing. Bodily was born!

Karin needed an independent platform that could support her programs and enable members to interact and motivate one another. She wanted to stand out from the competition with her own-branded app, without making any sacrifices on user experience or security. Bodily required an app that was easy-to-manage, private and continuously developed.

Karin and her team of inspiring coaches ultimately wanted to be able to focus on transforming participants lives, without having to spend all their time worrying about tech. Disciple could provide the both the platform and the peace of mind Karin was looking for.

THE SOLUTION

With their whitelabel Disciple-powered app, Bodily has built a digital space that helps members unlock the best version of themselves. The app hosts all of their program content, enables members and coaches to interact and share progress, and uses push notifications to encourage healthy habits.

“I love that I can easily build folders, live stream and there is a calendar! There is no limit to how many photos and videos I can have in the app, which is important to my business,” says Karin.

In addition to providing the features needed to build a thriving community-led business, Karin has made use of the support available at Disciple, from working on her goals with Bodily’s dedicated Customer Success Manager, to becoming an active member of our exclusive customer community, The Collective.

Karin says, “Since I became a customer, Disciple’s platform has gotten better and better. Disciple has a service-minded, sharp team that constantly strives to develop together with us customers. I really appreciate The Collective which allows me to meet other app hosts and learn from them. I get quick answers from the Disciple team, and we can have a dialogue there.”

GROWTH

98%

retention

63%

subscribe to a continuation course

4.8

average app store review

IMPACT

“After being in contact with over 30 different platform providers, I decided on Disciple Media, which in my wish list received the highest score. I am very happy with that!”

Karin Franzén Bohman, founder of Bodily

Bodily’s success metrics speak for themselves. Bodily members love the training programs and community found on the app, and so they keep coming back and enrolling in new programs.

“I couldn’t run my business without the Disciple app. We have very committed members because we have built the whole business around our participants sharing videos from their training in the community. They ask all questions there, so all members are in the app seven times a week for ten weeks,” says Karin.

Most importantly, Bodily has had an incredible impact on individual member’s lives. One man who has lived with Type 2 diabetes for 13 years, saw such an improvement in his test results that his doctor was able to stop his medication.

Karin says: “The first program, The Changer, helps members change their lifestyle. They become stronger, fitter, sleep better, eat better, and get great habits that they enjoy and don’t want to change. By creating different continuation programs, we keep them in the app and on this healthy journey. They don’t want to go back to their old lifestyle.”

With Disciple’s help, Bodily has been able to provide its participants with the support they need to develop healthy habits and achieve their goals. Disciple’s app has enabled Bodily to build a thriving community and grow its business.

What’s next for Bodily? “Our goal is to have 15,000 participants in our programs by 2025,” says Karin. Bodily started in Sweden and now has participants in 5 continents; they will continue their global expansion by enabling open subscriptions.