Building a community that becomes the power house of marketing
In This Episode
Head of Community and Brand at Disciple, Nicolette, shares a bite-size chat with customer, Randy Pratt from Master Books. Randy shares why they stopped all marketing efforts and instead opted for a more organic and grassroots approach using groups within their Disciple community giving them an exclusive approach to building community. Randy also explains the power of mum-to-mum word of mouth and why community-based marketing is key to success.
Who’s on this episode
Randy Pratt is a curriculum development and sales specialist who has owned his own curriculum company called PennyWise, and currently serves as VP of Marketing for Master Books. He is also a homeschooling father of nine and a former pastor.
Find out more about Master Books
About The Passion Pod
The Passion pod is a podcast by The Collective, Powered by Disciple. In this show, we interview community enthusiasts from all industries to discuss building and scaling communities. Tune in to learn all about the creator economy, how you can create your own private community and much more.