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Step 3.3: How to create the ultimate 360 community

The 360 Community approach looks at all the areas where a business can benefit from a community. This is the full range of benefits that a branded community could achieve. In reality, few companies will choose to integrate community to this extent. Decide which of these areas you want to focus on. Once you have, we will help you plan your community focus and decide on integration and who needs to buy in to the concept.

A sheet on a table that reads marketing strategy

If you’re operating a different type of community. For example, non-profit, cause or brand then you’ll be able to create a similar table for your field.

These should hopefully help you figure out where your business could benefit from a branded online community. If these sound enticing, stop waiting and go for it. Make a 360 community!

Read the next article: What content you should use for your community 

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