Ep. 7
Yoann Pavy, Digital Marketing Finesse

Getting the right audience to pay attention through building communities

In This Episode

Disciple’s CEO and Founder, Benji Vaughan, welcomed marketing expert, Yoann Pavy. The two of them discussed the realisation of building a brand and career around your passion and just generally, “things you’re good at”. They break down the leap from the attention economy towards the creator economy and how it fits into Yoann’s own journey, even discussing the decay of Clubhouse and alternative options for podcasters.

About our Guest

Yoann is a marketing leader passionate about disruptive businesses and culture. He loves growth marketing and getting the right audience to pay attention through building communities. In the last 6 years he’s directly managed +£50m media budget and has worked at brands including Depop, Laced, Perkbox and Deliveroo He’s currently the VP of Marketing at DIEM – Your BanK of Things and also works as an Advisor for startups and a Mentor for a few up young marketing professionals.

In 2021, he launched a Podcast called Digital Marketing Finesse as well as growing a community of +150 people in just the first 2 weeks of January. What’s left of his time is spent trying to be a great dad and eventually sleep a little bit…

Listen to the Digital Marketing Finesse Podcast

About The Passion Pod

The Passion pod is a podcast by The Collective, Powered by Disciple. In this show, we interview community enthusiasts from all industries to discuss building and scaling communities. Tune in to learn all about the creator economy, how you can create your own private community and much more.

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