The Rolling Stones
Creating the ultimate fan experience for the ultimate rock legends. The Rolling Stones wanted to grow their community and create a better experience for their biggest fans.
The Rolling Stones wanted to establish the perfect experience for fans of the greatest rock band on the planet. So, they turned to Disciple to help create the ultimate home for their fans and supporters.
Launched during their South America tour in March 2016, the app has been an instant and lasting success. Especially with the fans. Members of the app community have access to a central vault of all things Stones. From unseen, rare or vintage footage through to the latest updates from the band and backstage access when they’re on tour. It’s all right there at fans’ fingertips.
That level of access along with our standard set of in-app community features has seen the Stones community thrive. Over 70% of in-app activity has been generated by the fans through fan-to-fan interaction and engagement. And fans have spent a total of 13.5 million minutes in the app over the last 12 months with an average visit length of 3 minutes!
The Stones have succeeded in gathering their superfans into their own platform. As a result, the in-app engagement levels are soaring. Based on post interactions – such as likes, comments and shares – app sees an average user’s engagement 16x higher than that of other social media channels and an incredible retention rate of over 60%.
This is partly due to their excellent use of custom, branded push notifications, sent via the Disciple platform. The Rolling Stones team are extremely adept at sending push notifications at the right times to alert their audience to exclusive merchandise offers, livestreams and, most recently, exclusive access to No Filter tour ticket pre-sales, all of which sold out in seconds!
Segmented push notifications allowed their notifications to be sent to users based on their location – a key feature during their recent tour. Plus, in-app polls allowed app members only to vote for their favourite songs ahead of each live show on the tour. Seeing their votes directly influence their live experience was a huge moment for app members and served as a huge pull factor for people to join the app as they couldn’t access the live song votes anywhere else.
“What’s an app?”
– Charlie Watts, Drummer of The Rolling Stones since 1963.
I love this app. At my age I'm a grandma but I love The Rolling Stones because they don't give up and the older people there can see what you do at any age. You don't have sit in your old rocking chair, you can rock on stage. Long live The Rolling Stones - the greatest band in the world 🤘💕💋👅👅👅👅 - @MaryDominguez
It’s a cool app for big Stones fans like me. My favorite thing is the positivity of this fan base and the ability to connect with fans from around the world. - @MartinHNHS
I have been on this App for years. I have my friends and I love this app better than Facebook, all my friends are on here!! - @DonnaHappy