case study

Helping The Babes Club
have full ownership over her community

SECTOR

Key Market

SECTOR

Key Market

Erika Gayle is a boudoir photographer and the founder of The Babes Club, a community for female identified non binary and queer folk to connect and make friendships.

Erika Gayle is a boudoir photographer and the founder of The Babes Club, a community for female identified non binary and queer folk to connect and make friendships.

THE CHALLENGE

Erika was fed up with Facebook preventing her from having full ownership and not being able to run her community the way she wanted to.

THE SOLUTION

With her own Disciple App, Erika now has the freedom to post whatever content she wants without worrying about being put in Facebook jail. She also has a clear business model which has allowed her to turn her members into paying subscribers, expand her suite of services and create additional revenue streams outside of her needing to rely solely on in-person photo shoots.

GROWTH

5000

community members

100

paying members in
her app

IMPACT

5 hours a day saved from posting content and
100’s of dollars saved from not having to pay for
Facebook ads to reach her audience.

“Signing up with Disciple has opened my eyes to the possibilities of what I could be doing to grow my business”

Erika Gayle

Erika started building her community on Facebook in 2016. Originally it started as a way for her to promote her boudoir photography business and build relationships with customers who came to her for photo shoots. Over the past 3 years, her community has since evolved into a thriving online space that’s full of women who come together to empower one another.

With The Babes Club digital community becoming so popular, Erika decided that she wanted to find ways to expand her business to serve her members. She was frustrated that Facebook kept banning her content and didn’t offer her any options to monetize the value she was offering to her community so she began researching other options.

Working with Disciple

Erika chose Disciple to grow her community because she has the freedom to post whatever content she wants without worrying about being put in Facebook jail. She also has access to monetization tools that have allowed her to find the potential in her business, expand her suite of services and create additional revenue streams outside of her needing to rely solely on in-person photo shoots.

Since launching her community on her Disciple app, Erika has been able to create a clear business model which has allowed her to turn her members into paying subscribers, and has a whole host of content and courses that she plans to monetize in the coming months.

Growing her business

As well as having the freedom to grow her business in a secure and private space that she is in control of, Erika also has the advantage of never having to worry about dying reach or engagement. Push Notifications ensure her content is seen and keep her members coming back to her community, saving her from having to pay for Facebook ads, and she’s no longer bombarded with an overload of Facebook notifications making it much easier for her to manage her community, saving her hours of time each day.

Are you looking to grow, engage with
and monetise your own community?

Create your very own community platform, on Web, iOS and Android. Gather, engage and
profit from your community in a safe space that you control. Your community, your rules.