case study

Helping Soulpreneur’s Association make online coaching easier to manage

SECTOR

Key Market

SECTOR

Key Market

Virginia Scheuer created Soulpreneur’s Association to bring clarity, ease and flow to entrepreneurs. Through their Body Soul App, a step-by-step program teaches clients to turn a business into a success, while a buzzing community grows their network and contacts.

Virginia Scheuer created Soulpreneur’s Association to bring clarity, ease and flow to entrepreneurs. Through their Body Soul App, a step-by-step program teaches clients to turn a business into a success, while a buzzing community grows their network and contacts.

THE CHALLENGE

Virginia had to juggle a shopping trolley of digital services to host her courses online, and basing her community on Facebook meant members were constantly distracted or dropping off.

THE SOLUTION

Create an app to bring everything into one place. All programs, courses, worksheets and videos are easily accessible in Body Soul App, along with a neatly organised newsfeed and groups, push notifications for daily journal and mantra prompts, and not a single ad in sight. Completely owned, managed and controlled by Soulpreneur’s Association. Completely relevant, secure and enriching for members.

GROWTH

1000%

increase in monthly sessions

IMPACT

Professional edge over the competition,
streamlined operation through a single system,
efficient revenue through in-app purchases

“I believe that coaches would benefit from having all of their content streamlined, to have a branded platform that is 100% secure and their own.”

Virginia Scheuer

A born leader, Virginia Scheuer always knew she wanted to work for herself. Her unique skillset included a Masters in acting, a certification in holistic massage therapy, and a decade of teaching experience, so in 2017 she drew from the strengths of each and set up a new personal development business.

By 2019, Virginia had already helped over 200 online businesses through one-to-one and group coaching. The potential was huge. So much so that it would take a community to facilitate and support it. Introducing the Soulpreneur’s Association.

Working with Disciple

Virginia’s collective had been using a Facebook Group for their online presence, but found it frustrating that their course content had to be kept on other sites. In addition, members often took breaks from the platform for their own wellbeing, so the Soulpreneurs had no way to reach them. To take back control, they turned to Disciple for help.

The main objective was to create a central space to connect with clients on a daily basis, free from the noise of ads and irrelevant content. Together, we created their Body Soul app. We streamlined access to course content, created groups for closer connections around specific interests, and gave coaches and members more direct ways to reach each other. In short, Soulpreneur’s Association built themselves a home.

Premium feel for online coaching

Virginia says their branded app has given Soulpreneur’s Association “the professional edge that so many coaches need to be successful,” helping her to stand out against the competition and build an established and credible brand. That payments can be taken in-app too only helps to streamline the experience for business and client alike.

What do the community members think of the new approach? According to Virginia, the app has “a premium quality and feel they’ve never experienced anywhere else”. As a result, Soulpreneur’s Association has seen a 1000% increase in monthly sessions. That’s a whole lot of personal development they’re making possible.