case study

Helping Pleme create a place for the global Croatian community to connect

Pleme is a place for the global Croatian community to connect. Their aim is to help Croatians foster stronger connections while helping the community to grow. With Disciple, they can now organise events, live-stream and chat to one another and even fundraise for causes that are important to the community.

Pleme is a place for the global Croatian community to connect. Their aim is to help Croatians foster stronger connections while helping the community to grow. With Disciple, they can now organise events, live-stream and chat to one another and even fundraise for causes that are important to the community.

THE CHALLENGE

Pleme wanted a place for Croatian people to connect with each other no matter where they were in the world. They tried Facebook and LinkedIn groups but found none of them worked – their content was getting lost, resulting in low engagement. They needed their own engaging platform. 

Initially, Pleme set out to create an app themselves to solve these problems but found that it would have taken them over a year to complete. Once it was complete, it would then have required regular updates to keep the app functioning. They needed a white-label solution.

This is exactly what Disciple offered them and the Pleme community was up and running in no time.

THE SOLUTION

By having their own dedicated space without all the noise and distractions of social media, Pleme has been able to connect and engage with members at a deeper level. Content is split into relevant groups on the app to focus the conversation, while push notifications let members know when new content is available.

Now that they have found a home for their community to thrive, Pleme are looking at how they can turn their platform into revenue. They are planning to introduce a subscription model and provide premium content – something that they had been unable to do on Facebook and LinkedIn. The premium content will encourage subscription sign-ups and so help the community to grow further.

The app has seen fantastic growth so far, with 1,500 members after only three weeks. Having spent years on traditional social media trying to grow the global Croatian community, Pleme have been able to do just that by giving it the home that it deserves on Disciple.

GROWTH

1,500

members after 3 weeks

5*

rating on the App Store

IMPACT

I wanted do something for the Croatian community that would help them communicate and interact better but also share information and network.

Nik Kraljevic, founder of Pleme

“Awesome app, loving it so far!” – community member