OBJECTIVE

ODESZA are about so much more than just the music. Their fans wanted more than that and they wanted to give their fans more than that. So, they sought for a way to give their fans a more comprehensive way to access and engage with their music, shows and their on and off stage lives. They wanted their own space where they could connect more directly with their fan community, whilst creating a platform to connect and interact with each other.

STORY

ODESZA are an incredibly forward-thinking and innovative group. They’re always looking for new ways to develop and revolutionise the ODESZA fan experience.

In Disciple’s platform, ODESZA saw yet another way to do just that. A space that could not only house all of their musical discography but provide a platform for a community to thrive around it.

ODESZA have always attracted a highly engaged community of superfans. What they needed was their own, dedicated digital space to converse and interact with their fans in order to deepen and strengthen their relationship with their following. They also saw a lot of value in Disciple’s feature set, especially livestreaming, as ODESZA are incredibly adept at creating video experiences as well as audio.

The duo recently ran a brilliant video campaign around the release of the video for their 2017 single ‘Late Night’. Custom push notifications were sent out to all app users asking them to upload their footage from the live shows they attended on the A Moment APart tour. Fans were told that the best uploaded footage would be featured in the video for the single.

And that got an overwhelming response from fans. The app community burst into life with thousands of video entries being upload from the word go. Ever true to the word, ODESZA selected their favourite clips and edited them beautifully into their fantastic music video.

The result was not just the amazing video, but also a highly visual, engaging and shareable piece of viral content for the fans. You can watch it right here:

And this is exactly what ODESZA are all about. Creating new, exciting and inclusive experiences for their fans. The duo truly understand what it means to be a fan and therefore know just how to deliver a unique fan experience.

Further rewarding their fans, ODESZA have recently used the app’s exclusive code access functionality to pre-sale tickets, selling out their allocation of Red Rocks 2016 tickets in a matter of minutes.

Creative Director and long-time member of ODESZA, Sean Kusanagi had this to say about the app:

“I think with our app we view it as this is our core fanbase, that has obviously taken the time nowadays to download that app, install it on their phone, do all these things which obviously takes so much more time than clicking on a follow button, but it also means that the people that are a part of it and the people that want to be a part of your app are your core fanbase and the people that really care. And you can cater content to them that is more intimate and feels like you’re getting behind the scenes, and you’re getting things that wouldn’t fit on an Instagram feed or wouldn’t work on a twitter feed or even on Facebook.”