Creating a wellness app for an 8-week fitness programme supported by community building features.
Madeleine came to Disciple back in 2015 with a vision to create a mobile-first, comprehensive wellness community. She wanted to combine healthy nutrition, exercise regimes and mindful meditations into an 8 week holistic transformational programme.
At the time, all other online fitness programmes were only available to purchase on desktop with no app equivalents available for smartphones. Madeleine wanted to change that by creating a Glow Guides community app.
Madeleine’s initial vision was to limit the app’s content to the 8-week Glow Guide programme only. However, at Disciple, we really believe in the power of community and demonstrated the engagement and retention benefits that our community features could bring to the Glow Guides app. These features include news feeds, friending, social interactions such as liking, commenting and sharing as well as direct messaging. And all of these community features proved to be vital to the app’s success.
The app was launched in January 2016 and immediately moved into 4th position in the download chart in the App Store’s Wellness category. Since then, the app has flourished into a passionate community of Glow Girls & Guys who support each other on every step of their shared journey through the 8-week health programme by sharing their experiences and tips.
The app is based on 3 key pillars of content: ‘Move, Munch and Meditate’. Each pillar includes daily strength and cardio-based workouts, yoga classes, meditations and seven-day recipe plans of Madeleine’s exclusive new recipes.
Alongside helping to transform community members’ approach to exercise and food, the app provides the proper tools and knowledge required to maintain a healthy lifestyle long after the eight weeks are over. And this is where the community wall and community features come into their own, allowing members to keep in touch, encourage each other and share support and inspiration.
Health, wellness and mindfulness apps have seen a huge surge in popularity recently and Madeleine Shaw’s Glow Guides was one of the apps contributing to and driving that trend.
Madeleine Shaw said:
“The Glow Guides’ approach is completely holistic but I also hope it feels like your best friend, providing inspiration and words of encouragement. Disciple really understands how to build engaged communities around their platforms. All the content lives in the app, in your pocket, portable and accessible and so there are no excuses not to do it!”
Apple praised the app’s technology, the Glow Guides concept and its all round approach to wellness. As a result, Madeleine Shaw & Shauna Virtue appeared for a Q&A session in London’s Apple Store, which was later made available as video podcast, which you can find right here.
‘This has been such an incredible journey. Here’s to being glow girls (and guys) FOR LIFE. Thank you, Madeleine’ – @Missdomm
‘Glow Guides App has completely transformed the way we think about food at home – I’m feeling healthier, happier and having delicious meals for lunch, saving money!’ – @gabriellaamelia
‘Madeleine and her fabulous App have changed my whole life! Meal planning and having me-time are now number one priorities and I know how to manage my stress’ – @sabwade83
“Sleek-looking App, packed with PDFs, videos and in-app shopping for fitness essentials.” - Evening Standard
“It's the interactivity of the app that sets it apart." - Huffington Post
“Extraordinary success… Impressive.” - Telegraph