Momboss of the year: Cara Sayer, SnoozeShade

In 2007, Cara was a new mum, desperately trying to get her gorgeous baby girl to sleep when she was out. It bugged her that she couldn’t find a product that solved her apparently very common problem, as she saw many of her friends struggling with the exact same thing.

Her breakthrough moment was in 2008, she was sitting in Café Rouge, having lunch with friends, and each of them fed the babies first. Everyone put a muslin or blanket over the pram, to get them off to sleep – and she remembered thinking how ridiculous it was that there wasn’t a product out there!

So she decided to make one…and invented SnoozeShade (with ZERO experience in retail or manufacturing!)

SnoozeShade is now the world’s best-selling range of baby sun and sleep shades. Her products are recommended by baby experts, used by royalty and celebrities, have won over 70 awards, and, most importantly, helped hundreds of thousands of parents worldwide.

Her community loves that she’s at the heart of it. She answers customer questions as much as she can and loves interacting with her customers. It’s this interaction that has led her to grow her business from one product to currently about 13.